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Our company, Conception , specializes in developing, producing and marketing new animal reproduction technologies. These technologies are there to better service producers.
Pregnancy Test DG29™ now available
to Canadian Dairy Producers coast-to-coast
BEAUMONT, Quebec (September 11, 2006) – Conception
has signed an exclusive marketing agreement for
Western Canada, Ontario, and the Maritimes with
Alta Genetics, an Alberta-based company with
product development and sales operations located
throughout the world.
“We are excited that Alta Genetics and
its strong sales force will be able to offer
the Pregnancy Test DG29™ to dairy producers
across Canada,” says Paul Rouillier, President
of Conception. “Together, Alta and Conception
are able to offer added value services intended
to improve reproductive performance and generate
higher returns for dairymen.”
To date, more than 2000 dairy producers in Quebec
trust the DG29™ pregnancy test developed
by the Conception team. The daily on farm availability
of DG29™ allows dairy farmers to optimize
their reproduction by quickly identifying and
re-inseminating open cows.
According to industry estimates, the cost of
added days open has been estimated to be in the
range of $4 to $5 per day. At this rate, a 100
cow dairy that reduces its average calving interval
by 10 days can increase revenues between $4,000
to $5,000 per year.
Alta will initially market DG29™ to dairy
producers in Western Canada, Ontario, and the
Maritimes, but Conception and Alta continue to
investigate future market opportunities as well.
For more info rmation, please contact:

Paul Rouillier, PhD
392, Chemin de Fleuve
Beaumont, QC G0R 1C0
Toll free 1.888.798.7285
Email: conception.dg29@videotron.ca
CFIA recognizes a blood test pregnancy
determination method for export to the US
After two long years of anticipation, finally
in July 2005 the United Stated re-opened its
border to live Canadian cattle. This positive
development however came with some strict restrictions
such as only animals under 30 months of age are
eligible and only confirmed open females may
be exported.
In January 2006, CFIA recognized DG29 as the
only suitable blood test as a method of pregnancy
determination for females for export to the Unites
States. DG29 offered by CONCEPTION, has now been
on the open market for a few years and is approved
by the CFAI Science Council. When the test is
taken between day 27 and day 39 of a gestation
period, the accuracy is estimated at 98.7%. The
accuracy increases from day 27 proportionally
with the number of days within the pregnancy.
Even though the precision of the DG29 test is
near 100% as early as day 29 of the gestation
period, all users of the test for the purpose
of export to the US , must follow the guidelines
imposed by CFIA. Details of those guidelines
can be found on their website at:
http://www.inspection.gc.ca/english/anima/heasan/export/bovine/americprege.shtml
How it works
CONCEPTION supplies all materials needed for the collection of blood samples
which are returned by the users to the lab via courier service ( Quebec ,
Maritimes and Ontario receive 1 day service, Western Canadian provinces 2
days). Blood samples are analyzed the day of their arrival at the lab and
results are immediately faxed or emailed to the test users.
The fact that all blood samples can be kept
at room temperature for at least one full week
without jeopardizing the results, is another
added benefit of DG29.
The mechanics of the test is quite simple but
yet not to be disclosed. Basically, the analysis
looks for a specific protein only produced by
pregnant bovine females.
Ag Trade Show in St-Hyacinthe, Canada awarded us with
the first prize in the "innovation" category

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